Tabletop Legends
Community brand & membership platform
The Challenge
A new tabletop gaming club needed a clear identity, advertising materials and a digital home that could support membership, events, and long-term community growth - without tipping into something that felt corporate, generic, or disposable. They needed to look credible to newcomers while still feeling like it has belonged in the community from the get-go.
What we did
Developed a brand identity and tone of voice rooted in community, not marketing
Designed and structured a website to support e-commerce, event advertising and membership sign up
Created game adverts to highlight what is on offer at specific events
Produced count down social media moments building antisipation leading up to launch
Rolled out social campaign hitting key points, news and announcements -Designed club merchandise and launched online store
Established ongoing D&D campaign branding for the group
Produced physical advertising materials with QR codes linking to event page on website
The Result
A recognisable, flexible brand and platform that supports the club as it grows - clear enough to invite new members in, but grounded enough to feel authentic to its existing community.
Next Steps
If you’re working on something - whether that’s a brand, a website, a publishing project, or a community-led platform - and want to talk through how it might take shape, I’d be happy to have a conversation.
No pressure. No obligation. Just a chance to explore what you’re building and how I might be able to help.
"Narrative Creative Studios...was able to create our iconic branding and distinctive artwork style, build a website for us, set up a merchandising range, and social media presence from our very first day! Chris is definitely my go-to guy for any project like this from now on!"
Justin Cresswell-Beer, Tabletop Legends Club Secretary
