A Logo That Looks Good Isn't Always A Good Logo.

In the age of AI and DIY design tools like Canva, creating a logo has never been easier - or more misleading. With a few clicks, you can have something that looks decent. But here’s the truth: a logo that looks good at first glance isn’t always a good logo.

A professionally designed logo isn’t just a graphic - it’s a strategic brand asset that works everywhere your business shows up. From the tiny favicon on your website tab to the giant signage outside your office, your logo needs to work hard for your brand.

The Problem with One-Click Logos

It’s tempting to grab an AI-generated logo or use a pre-made Canva template. Quick, cheap, and “good enough,” right?

But ask yourself this: if your logo looks like hundreds of others - or worse, was built from reused design elements - what does that say about your business? It says you’re not investing in it. And if you’re not, why should your customers?

A DIY logo might pass the casual eye test, but to anyone familiar with branding or design, it screams generic. Worse, it doesn’t hold up in the real world. Because logos don’t live in isolation—they appear on websites, business cards, packaging, social media, uniforms, merchandise, signage, invoices… the list goes on.

What Makes a Great Logo?

A great logo is crafted with intention. It’s the visual signature of your business and should tick these essential boxes:

Works at All Sizes

Whether it’s printed on a billboard or shrunk to a social profile image, the best logos retain clarity and impact.

Adaptable Across Media

From screen to print, from embroidery to app icons - your logo should always look right. That means flexible formats, responsive design, and layout variations (stacked, horizontal, simplified).

Functions in Full Colour, One Colour, and Reversed

A great logo needs to work in black and white just as well as in colour. Think receipts, stamps, or screen printing - those are places where full colour just won’t cut it.

Includes a Distinctive Icon or Brand Mark

Your icon should stand alone and still be recognisable -perfect for a favicon, mobile app tile, or social avatar. These micro-moments matter more than ever.

Your Logo Tells a Story—Make It the Right One

Your logo is often the first impression someone has of your brand. It should say, “I take my business seriously. I’m professional. I’ve invested in how I show up.”

Think of some of the most successful brands in the world - Nike, Apple, Airbnb. Their logos are instantly recognisable, scalable, and ownable. They weren’t made in an afternoon, and they weren’t pulled from a template.

A cheap logo might cost less today - but it could cost you far more tomorrow in lost trust, rebranding expenses, or missed opportunities to connect with your audience.

Ready to Build a Brand That Lasts?

At Narrative Creative Studios, we don’t just make logos - we craft brand identities. We work with you to create something distinctive, usable, and long-lasting. Whether you’re just starting out or need a refresh, we’re here to help you show up with confidence.

Let’s tell the next chapter of your business—starting with a logo that works.

Get in touch: www.narrativecreativestudios.com