Why Every Website Needs a Blog, News, or Project Showcase Section

Remember to blog!

I am guilty of not doing this enough. But, if you’re a small business, or start-up trying to stand out online, one of the most overlooked (but incredibly powerful) tools at your disposal is a blog, news, or project showcase section on your website. While social media gets a lot of attention, having a regularly updated section on your own site offers long-term benefits that social feeds simply can’t match.

Here’s why every website, yes even yours, should be telling its story with regular posts.

1. Boost Your Search Engine Optimisation (SEO) and Get Found

Search engines like Google love fresh content. A static homepage and a few service pages are great for explaining who you are and what you do - but they’re not enough if you want to rank well. Regular blog posts or project updates give search engines more content to crawl, more keywords to associate with your business, and more opportunities for you to appear in search results.

Each post is a new chance to target specific phrases that potential customers might be Googling, whether it's “eco skincare packaging design,” “affordable web design for local shops,” or “how to brand your handmade product line.”

2. Show You're Active and Trustworthy

Imagine landing on a website and seeing their last update was from 2021. It makes you wonder - are they still in business?

A regularly updated section signals that you're alive, active, and engaged in your work. Whether it's a quick news post, a behind-the-scenes look at a recent job, or a deeper dive into a project you’re proud of, these posts help build confidence. Clients want to work with businesses that are busy, experienced, and in demand. A living, breathing website reflects that.

3. Tell Your Story, Your Way (don’t just picture dump)

A blog or showcase section is a space where you can speak in your own voice—casual or professional, detailed or visual, niche or broad. Yes, you can load a ton of images in a gallery for people to endlessly scroll through – but that doesn’t tell them anything. It’s your chance to explain your process, share successes, highlight collaborations, or talk about values that matter to your brand. You’re not just selling a product / service; you’re telling a story. People buy from people - and they especially buy from people they connect with.

4. Turn Past Projects Into Future Leads

Finished work doesn’t have to fade into your portfolio archive. Showcase posts are a chance to revisit those wins and explain the impact: What challenge did the client face? What was your creative approach? What was the outcome?

Not only does this make your value clearer, but it also helps future clients imagine what you could do for them. Add a call-to-action at the bottom of each post and suddenly, your blog becomes a lead generation tool.

5. It’s Content You Own

Unlike social media, where platforms change and algorithms shift, your website is yours. A good blog post can continue to bring in visitors for months or years. It’s not about chasing trends - it’s about building a library of content that serves your business over time.

6. You can do it without messing up your website (aka spare your designer the heartache)

OK so we might be a bit biased about this one. So, you’ve invested in a professional creative to design you a website - it’s lovely, well laid out and functioning just right. But then you decide that you want to add a section, just a picture and a few sentences. But low and behold you tweak something, move something else and now your website doesn’t quite look right on mobile, and you can’t see the new section on the menu.

The good news is….most blogs (certainly the ones we use) come as part of the user dashboard - meaning you can log in, write your post, add an image and or links and hit publish and the entire thing goes lives on your site in the exact template, layout, position your designer spent hours perfecting. No need to mess around with the website itself.

In Summary…

A blog, news feed, or project showcase isn’t just fluff—it’s strategic. It builds credibility, improves your visibility, shows you're active, and gives potential customers a reason to stick around and reach out (and it’s safe to do with no risk of messing up your website.)

At Narrative Creative Studios, we recommend all our clients carve out space for this kind of content. Not sure what to write? That’s where we come in.

Let’s tell the next chapter of your business—together.